The Funding Network
Giving money is one of the few significant activities that people do alone. We work together, eat together, dance together, yet mostly give alone. It is also an activity that we often feel is both important and confusing: important because we understand the need, confusing because we don’t know where to start, what to support among the plethora of appeals. We wonder what criteria we should use to say yes or no, what kind of giving makes the biggest difference. Our giving is often reactive, seldom strategic. Rarely are we in direct touch with the organisations we support, and even more rarely are we in touch with others asking the same questions, perhaps giving to the same causes.
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