Focus Groups Screenings at Franny's

19 May 2008

Franny's front room

, London,

Read all about the world record beating People's Premiere here.

We held endless focus group screenings in Franny's front room during the three year production. In early 2008 this became a weekly occurrence as we were trying to get as many new brains on the film as possible, and sell the final shares.

Normal film premieres are glitzy and exclusive, with nobody invited except VIPs - but the People's Premiere is different: VIPs, IPs and plain old Ps are all welcome to the world's first INclusive film launch. Featuring synchronised screenings at a staggering 60 different cinemas across the nation. With a solar-powered cinema tent pitched in London's Leicester Square, the People's Premiere is also the planet's first truly green film premiere - no greenwash allowed.


5.00PM Green carpet arrivals
5.30 Doors open at cinemas, local speakers
5.45 LIVE satellite link-up from green carpet&solar tent
6.00 The Age of Stupid (90 mins)
7.30 LIVE satellite link-up from solar tent: Q&Awith filmmakers and launch of campaign by Pete Postlethwaite
8.00 Local speakers in each venue
8.15 ENDS

Please note all these details are still provisional, as there's many a slip twixt cup and lip, and nobody's ever pulled off something quite like what we're planning before...


For more details on the Leicester Square event, click here