15 March 2009
VUE @ The O2 Centre O2 Centre, Finchley Rd, London, NW3 6LU 08712 240 240

Read all about the world record beating People's Premiere here.

Normal film premieres are glitzy and exclusive, with nobody invited except VIPs - but the People's Premiere is different: VIPs, IPs and plain old Ps are all welcome to the world's first INclusive film launch. Featuring synchronised screenings at a staggering 60 different cinemas across the nation. With a solar-powered cinema tent pitched in London's Leicester Square, the People's Premiere is also the planet's first truly green film premiere - no greenwash allowed.

Oliver King

Alexis Rowell Alexis: I'm a local councillor for Belsize ward in the London Borough of Camden, Camden Eco Champion, Chair of Camden Council's all-party Sustainability Task Force, a member of Camden's Development Control Committee (Planning), a Trustee of the Camden Green Fair, the largest free green awareness event in the UK, and the founder of a climate change consultancy called cuttingthecarbon. I used to be a high carbon international businessman and before that an equally high carbon BBC correspondent.

Please note all these details are still provisional, as there's many a slip twixt cup and lip, and nobody's ever pulled off something quite like what we're planning before...


For more details on the Leicester Square event, click here