London, Islington: VUE

15 March 2009

VUE Parkfield Street

36 Parkfield St, London, N1 0PS
08712 240 240

Read all about the world record beating People's Premiere here.


Normal film premieres are glitzy and exclusive, with nobody invited except VIPs - but the People's Premiere is different: VIPs, IPs and plain old Ps are all welcome to the world's first INclusive film launch. Featuring synchronised screenings at a staggering 60 different cinemas across the nation. With a solar-powered cinema tent pitched in London's Leicester Square, the People's Premiere is also the planet's first truly green film premiere - no greenwash allowed.


Anella Wickenden

Anella Wickenden

Anella Wickenden has worked in the communications department at ActionAid for the last 5 years, encouraging the public to join in the fight against global poverty. ActionAid helps the poorest and most vulnerable people in the world fight for and gain their rights to food, shelter, work, healthcare and a voice in the decisions that affect their lives. ActionAid doesn't just tackle the effects of poverty, we also work to change whatever is keeping people trapped in poverty. The effects of climate change – floods, cyclones and crop failures – have a much bigger impact on people in poor countries because they don’t have the resources to protect themselves. They are suffering the most, even though they have contributed to it the least. ActionAid is helping poor people adapt and prepare for climate change and is putting pressure on governments to do what is needed to prevent it. ActionAid is a member of the Stop Climate Chaos Coalition.

Polly Higgins and John Jordan

Polly Higgins, a barrister and environmentalist, has devoted her life to fighting for the planet. On the 6th November 2008 she presented her call for a Universal Declaration of Planetary Rights at the United Nations UK & Northern Ireland conference on Climate Change.

For the past three years she has worked closely with TREC-UK, a network of scientists and engineers, to help advance the concept of building concentrating solar power (CSP) plants in the desert to provide the world with clean electricity. Polly has lobbied and advised on EU and international legislative frameworks required for the implementation of CSP, is a Founder Member of the DESERTEC Foundation and now sits its Supervisory Board.

As a consequence of this experience Polly realised that something was needed that reached beyond global clean energy solutions, that a duty of care is required for the planet.

Thus she recognised the need for implementation of a Universal Declaration of Planetary Rights. Her research and activities have now brought her to EnAct International, where she is a UK Associate. EnAct International is a consultancy that specialises in developing and strengthening governance systems that promote ecologically sustainable societies.

Polly blogs on all things environmental under the name of The Lazy Environmentalist, and is the founder of WISE: Women in Sustainability and the Environment – an international network that brings together women who are working on sustainability issues and the environment. Polly is also the Conservation Ambassador for 999 It’s Time

John Jordan’s work merges the imagination of art and the radical engagement of activism. Co-director of social art group Platform (1987-1995) he then went on to work in the direct-action collective “We Are Everywhere: the irresistible rise of global anti-capitalism" (Verso) which has now been translated into 7 languages. Senior lecturer in fine art at Sheffield Hallam University (1994 – 2003), he left academia to work as a camera person on the film "The Take" with Naomi Klein in Argentina.  In 2003 he set up the somewhat stupid  Clandestine Insurgent Rebel Clown Army, which created a new iconography for the Alter globalisation movements. He is presently working in the Laboratory of Insurrectionary Imagination co-writing a book and film project about Utopian communities in Europe and is heavily involved in the UK Climate Camp movement. 

Polly Higgins

John Jordan


5.00PM Green carpet arrivals
5.30 Doors open at cinemas, local speakers
5.45 LIVE satellite link-up from green carpet&solar tent
6.00 The Age of Stupid (90 mins)
7.30 LIVE satellite link-up from solar tent: Q&Awith filmmakers and launch of campaign by Pete Postlethwaite
8.00 Local speakers in each venue
8.15 ENDS

Please note all these details are still provisional, as there's many a slip twixt cup and lip, and nobody's ever pulled off something quite like what we're planning before...

For more details on the Leicester Square event, click here