Kamikaze PR strategy

Location Dilapidated grandeur of Grosvenor Hotel in Sheffield | Mood Sick with nerves | Date 11 November 2007
Author (full name): 
Lizzie Gillett
Location: 
Dilapidated grandeur of Grosvenor Hotel in Sheffield
Mood: 
Sick with nerves
Soundtrack: 
Excruciatingly loud rock music from pub next door
Ailments: 
Can't sleep cos of loud music and nerves
Date: 
11 November 2007
Current silver lining: 
All the animators stayed up past their bedtimes and got tonnes finished last night
We've brought Crude to the Sheffield Documentary Festival for a "work-in-progress" screening. Seemed like a good idea six weeks ago: thinking we'd kickstart the Crude hype machine as well as getting feedback from other filmmakers. But lots of people who know about such things are saying we're mad to show such an unfinished film in such a dragon's den.
David made a good suggestion: why not show just the first 45 minutes and (hopefully) leave them wanting more. So that's what we're going to do. The Curzon screening was painful, but the film is loads better as a result so we figure that if we get one or two good ideas tomorrow it'll all be worth it.

- THIS IS A LIZZIE DIARY -